Here are five top tips for marketing your Bed and Breakfast or gîte to get a quick return on your investment:
- A picture really is worth a thousand words, take photos of your property on a bright, sunny day; compose your shots carefully and clear away clutter from room and garden beforehand. A few designer touches will pay dividends; a big bowl of fruit in the kitchen, flowers in the living room and wood in the fireplace will all handsomely repay the effort. If you offer a Bed and Breakfast don’t be coy, you are your biggest asset – have some nice smiley photographs of yourselves to give that personal touch.
- Don’t price yourself out of the market, study what your competitors are charging and undercut them until you have established yourself and have repeat bookings.
- Don’t build your own website, put your property on a couple of ‘directory’ websites which already have thousands of hits per day. Look on Google and choose sites from the first two pages that are user-friendly, informative and will present your property attractively and with lots of photographs. The first photo you upload will normally be the principal photo – so make sure it’s your best. Mention any ‘added value’ you can offer as hosts such as baby-sitting facilities, help with booking restaurants or organising activities.
Continued in next blog…..